How to Find Low Competition Keywords for a New Blog in 2026
Starting a new blog can be exciting, but getting traffic from Google is not always easy. You can write a good article, add images, optimize your headings and still your blog may not appear on the first page.
One common reason is keyword competition.
Many new bloggers target keywords with thousands of searches because they think high search volume means more traffic. But there is one problem — thousands of other websites are also trying to rank for the same keywords.
This is where low competition keywords can help.
Low competition keywords are more specific search terms that may be easier for a new or small website to compete for. In this guide, we will understand what low competition keywords are, how to find them and how to check whether a keyword is actually worth targeting.
What Are Low Competition Keywords?
Low competition keywords are search terms where comparatively fewer strong websites are competing for the top positions on Google.
For example, compare these two keywords:
and
SEO tips for a new blog
"SEO" is extremely broad and competitive. But "SEO tips for a new blog" is much more specific.
A person searching for the second keyword already has a clear question in mind.
These specific keywords are often called long-tail keywords.
Long-tail keywords usually have lower search volume than broad keywords, but they can bring more targeted visitors because the search intent is clearer.
Why Are Low Competition Keywords Important for New Blogs?
A new website normally doesn't have the same authority, backlinks and history as large websites.
So, trying to rank immediately for extremely competitive keywords can be difficult.
For example, ranking for:
"digital marketing"
can be much harder than ranking for:
"digital marketing tips for small businesses"
The second keyword is more specific and has a clearly defined audience.
This doesn't mean every low-volume keyword will be easy to rank for. It simply means that choosing keywords according to your website's current level can make your SEO efforts more realistic.
The goal should not always be getting the highest search volume.
The goal is to find relevant keywords that people actually search and that your content can answer better.
How to Find Low Competition Keywords
There are several ways to find low competition keywords. You don't always need an expensive SEO tool to get started.
1. Use Google Autocomplete
Google itself can be a useful keyword research tool.
Start typing your main topic into Google and look at the suggestions.
For example, type:
keyword research
Google may suggest searches related to:
keyword research for beginners
keyword research for blogs
keyword research for new websites
These suggestions can give you ideas about what people are searching for.
You can also add words such as:
for beginners
how to
best
without tools
for small business
for new websites
This can help you discover more specific keyword ideas.
2. Check the People Also Ask Section
Search your main topic on Google and look for the People Also Ask section.
You may find questions related to your topic.
For example, when researching keyword research, you may find questions like:
What is keyword research?
How do beginners do keyword research?
Why is keyword research important?
These questions can be useful for creating new blog posts or adding helpful sections to an existing article.
It can also help you understand what information people expect when they search for a topic.
3. Check Related Searches
Google also displays related searches near the bottom of many search results pages.
These searches can provide additional keyword ideas.
For example, if you search for long-tail keywords, related searches may include topics around:
long-tail keyword examples
long-tail keyword research
how to find long-tail keywords
Don't copy these keywords blindly.
First understand whether they are relevant to your website and whether they match the topic you want to cover.
4. Use Free Keyword Research Tools
Keyword research tools can make the process faster.
Some popular tools include:
These tools can show useful information such as search volume, keyword difficulty, related keywords and sometimes the websites ranking for a keyword.
However, a keyword tool should not be your only source of information.
A low keyword difficulty score does not automatically mean that a keyword will be easy to rank for.
5. Don't Depend Only on Keyword Difficulty
Keyword Difficulty (KD) is a useful metric, but it should not be treated as a guarantee.
For example, a tool may show:
Keyword Difficulty: 15
You might think:
"This keyword is definitely easy."
But after searching it on Google, you may find several websites with strong authority ranking on the first page.
This is why checking the actual search results is important.
Keyword difficulty is a signal, not a promise.
The real competition can be understood better by looking at the pages that are already ranking.
6. Analyze the First Page of Google
Once you find a keyword, search it on Google.
Now carefully look at the first page.
Check things like:
Are the ranking websites very authoritative?
If almost every result comes from highly established websites, the keyword may be difficult for a new website.
Is the existing content actually useful?
Read some of the ranking articles.
Do they answer the question properly?
Are they outdated?
Are important sections missing?
Is the information too short?
If the current results don't satisfy the search intent properly, there may be an opportunity to create something more useful.
Does the content match the search intent?
This is very important.
If someone searches:
"how to find low competition keywords"
they probably want a guide or practical steps.
A simple definition of keywords would not completely satisfy their search.
Your content should match what the searcher is actually looking for.
7. Look for Long-Tail Keywords
Long-tail keywords are generally longer and more specific search phrases.
For example:
Broad keyword:
Google Ads
Long-tail keyword:
how to calculate ROAS in Google Ads
Another example:
Broad keyword:
SEO
Long-tail keyword:
SEO tips for a new blog
Another:
Broad keyword:
keyword research
Long-tail keyword:
how to find low competition keywords for a new blog
The more specific phrase may have fewer searches, but the person searching it has a much clearer intention.
This can make long-tail keywords useful for websites that are still building their organic visibility.
8. Understand Search Intent
Before selecting a keyword, understand its search intent.
Search intent means the reason behind a person's search.
There are four common types.
Informational Intent
The person wants to learn something.
Examples:
What is SEO?
What is keyword research?
What is ROAS?
Navigational Intent
The person wants to find a particular website or page.
Examples:
Commercial Intent
The person is researching products or services before making a decision.
Examples:
Best keyword research tools
Best SEO tools for beginners
Transactional Intent
The person is ready to take an action, such as buying or signing up.
Examples:
Buy SEO software
Semrush pricing
Ubersuggest plans
Understanding intent helps you choose the right type of content for a keyword.
9. Find Keyword Opportunities in Google Search Console
If your website is already receiving impressions, Google Search Console can become a very useful source of keyword ideas.
Open the Performance report and check the search queries for which your website is appearing.
Sometimes your page may rank for keywords that you never specifically targeted.
For example, you may publish an article about Google Ads, but your page starts receiving impressions for:
how to calculate ROAS in Google Ads
This can tell you that Google already considers your page relevant to that topic.
You can then improve the existing article or create a more detailed article about that specific query.
10. Check the Competition Before Writing
Finding a keyword is only half the work.
Before writing the article, check:
Who is ranking?
How detailed are their articles?
When were they updated?
Do they answer the complete question?
Are there relevant examples?
Does the content match the search intent?
Are there small websites ranking?
Are some results outdated?
Don't only look at the domain name.
Actually read the content.
Sometimes a website with high authority can rank because of its overall strength, even when the individual article isn't particularly detailed.
That doesn't guarantee that a new website will outrank it, but it can show where useful content gaps exist.
Low Competition Keyword Example
Suppose you want to write about blogging.
You could start with the broad keyword:
blogging
But this is too broad.
You can make it more specific:
blogging tips
Then:
And finally:
blogging tips for beginners to get Google traffic
The final keyword is much more specific.
It may have less search volume, but it also tells you exactly what type of information the searcher wants.
This makes it easier to create focused content.
How to Choose the Right Keyword
A good keyword should not be selected only because its difficulty is low.
Look at four things:
1. Relevance
Is the keyword actually related to your website?
2. Search Intent
Can you understand what the searcher wants?
3. Competition
Are strong websites dominating the results?
4. Search Demand
Are people actually searching for this topic?
A keyword with zero competition but almost no search demand may not bring meaningful traffic.
So the goal is to find a balance between these factors.
Common Keyword Research Mistakes
Targeting Only High-Volume Keywords
High search volume looks attractive, but high competition can make ranking difficult.
Ignoring Search Intent
Even if your keyword is relevant, your article may not rank well if it doesn't answer what the user actually wants.
Trusting Keyword Difficulty Completely
Keyword difficulty is an estimate. Always check the real Google results.
Using the Same Keyword Everywhere
Repeating the same keyword again and again doesn't make an article better.
Use related terms naturally and focus on answering the topic properly.
Forgetting Long-Tail Keywords
Long-tail keywords can help new websites target specific searches instead of competing immediately for very broad terms.
How Internal Linking Can Help Your Keyword Strategy
Keyword research becomes even more useful when your articles are connected through internal linking.
For example, if you have an article about:
How to Find Low Competition Keywords
you can naturally connect it with related articles such as:
What Is Keyword Difficulty in SEO?
What Is Search Intent in SEO?
Long-Tail Keywords Explained
Best Free Keyword Research Tools
How to Do Keyword Research
What Is Internal Linking in SEO?
This creates a group of related content around one main subject.
When creating internal links, use descriptive and relevant anchor text instead of random phrases like "click here."
For example:
Learn more about long-tail keywords and how to use them in SEO.
This gives readers a clear idea about what they will find after clicking the link.
Final Thoughts
Finding low competition keywords is not about finding a magical keyword that nobody else is targeting.
Instead, it is about finding specific, relevant topics where your website can provide useful information.
Start by using Google Autocomplete, People Also Ask and Related Searches. Then use keyword research tools to check search demand and competition.
Most importantly, search the keyword yourself.
Look at the first-page results, understand the search intent and identify what the existing content is missing.
A new blog doesn't have to compete with the biggest websites for every keyword.
Sometimes, starting with smaller and more specific topics can help you build organic visibility step by step.
Once your website starts gaining rankings and publishing useful content around related topics, you can gradually target more competitive keywords.
Good keyword research is not about finding the biggest keyword. It's about finding the right keyword for the right audience.
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